TheAdsgency Blog
Discover ways to improve your Google Ads performances with the guidance and tips of our experts.
Google Ads: Your Guide to Online Advertising Success
In the competitive digital marketplace, reaching your target audience effectively is paramount. Google Ads offers a direct line to potential customers actively searching for products or services like yours. This comprehensive guide provides a practical, no-nonsense...
What Are Impressions in Google Ads?
You know when you’re scrolling through social media or browsing the web and you see an ad pop up? You probably ignore half of them, right? Yeah, me too. But believe it or not, just by laying your eyes on that ad—even for a split second—that ad gets an added "view" to...
How to Fix a Bad Google Ads Campaign
Alright, so your Google Ads campaign is flopping harder than a fish out of water. Maybe you’re getting clicks but no conversions, or maybe your budget is vanishing into thin air with nothing to show for it. Don’t worry—I’ve got you. Let’s go over the biggest mistakes...
Smart Bidding vs. Manual Bidding: Which One is Best for Your PPC Campaigns
So, you’ve set up your Google Ads campaign, and now Google is asking you to choose a bidding strategy. Smart Bidding? Manual Bidding? It’s like picking between automatic and stick shift—both have their perks, but which one’s right for you? Let’s break it down in a way...
What is Google Ads Quality Score
Ever wondered why some Google Ads perform like rockstars while others just kind of... exist? That’s where Google Ads Quality Score comes in. Think of it like a report card for your ads—except instead of getting grounded for bad grades, you just end up paying more for...
How to Improve Your Google Ads Conversion Rate
Ever feel like you’re just donating money to Google instead of actually making sales? Yeah, you’re not alone. Running Google Ads can be frustrating if your conversion rate is low. But don’t worry—I’ve got your back. Let’s break down five easy (and not-so-boring) ways...
Crafting Effective PPC Campaigns: Best Practices and Common Mistakes
Alright, so you’re thinking about running some PPC (Pay-Per-Click) ads? Smart move! When done right, PPC can be a game-changer for your business. But, let’s be real—if you just throw some ads together and hope for the best, you’re gonna burn through your budget fast....
Differences Between Google Ads and Facebook Ads
If you’ve ever run online ads or thought about hiring a PPC agency, you’ve probably asked yourself: “Should I go with Google Ads or Facebook Ads?” Both platforms are powerhouses in digital advertising, but they serve different purposes. So, let’s break it down in a...
What is Google Ads Optimization Score?
Google Ads Optimization Score Google Ads Optimization Score is a metric provided by Google that evaluates the effectiveness of your Google Ads account and provides recommendations to improve campaign performance. This score, ranging from 0% to 100%, measures how well...
How to View Google Ads Sitelinks?
Understanding Google Ads Sitelinks Google Ads Sitelinks are additional links that appear beneath the main ad text in search results, offering users direct access to different pages on a website. These sitelinks enhance visibility, improve click-through rates, and...
How to Refresh Google Merchant Center Feed in Google Ads
When managing Google Merchant Center and running Google Ads campaigns, ensuring your product feed is up-to-date is critical for maintaining accurate listings and boosting performance. A refreshed and optimized feed ensures your ads reflect the latest product...
What Are Structured Snippet Extensions in Google Ads?
When it comes to optimizing Google Ads campaigns, structured snippet extensions stand out as a powerful tool that can enhance ad performance. They provide potential customers with more information about your business, products, or services even before they click your...
Difference Between ROI and ROAS in Google Ads
Google Ads has become a cornerstone for businesses aiming to boost visibility, attract leads, and generate conversions online. However, measuring the performance of your Google Ads campaigns can be challenging without understanding key metrics such as ROI and ROAS....