TheAdsgency Blog
Discover ways to improve your Google Ads performances with the guidance and tips of our experts.
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How to Use Google Ads Display?
In today’s competitive digital marketplace, leveraging Google Ads Display Network is a crucial strategy for businesses aiming to reach a broader audience and boost their online visibility. With billions of ad impressions available daily, the Google Display Network...
What Are Google Merchant Center Product Feeds?
In the ever-evolving world of digital commerce, Google Merchant Center (GMC) has become a pivotal tool for businesses aiming to reach a larger audience and boost their sales. One of the critical components of GMC is the Google Merchant Center Product Feed. But what...
How Does Google Ads Work?
In the ever-evolving digital landscape, Google Ads serves as a linchpin for enterprises eager to connect with prospective customers in the online realm. With billions of searches conducted daily, Google’s expansive platform becomes an indispensable tool for engaging a...
How to Advertise Your Google My Business (GMB) Profile on Google Ads
Promoting your Google Business Profile or GBP (formerly Googme My Business GMB) profile using Google Ads can greatly increase your visibility in local search results and drive more traffic to your physical or service-based business. This combination is a powerful...
How to increase click-through rates (CTR) on Google Ads?
Achieving a high click-through rate (CTR) is crucial for the success of your Google Ads campaigns. CTR represents the percentage of people who click on your ad after seeing it, reflecting how well your ad resonates with your target audience. A strong CTR leads to...
What’s the Difference Between Google Ads and Organic Search?
In the digital marketing world, businesses have two primary ways to reach users on search engines like Google: through Google Ads (paid search) and organic search (SEO). Each has distinct benefits, costs, and strategies, and understanding the difference between these...
Google Ads Cost Per Click (CPC): Understanding Average Costs Across Industries and How to Optimize for Lower CPC
As digital advertising continues to evolve, more businesses are turning to Google Ads to reach potential customers. For those considering or managing Google Ads campaigns, cost per click (CPC) is a crucial metric that impacts budget and strategy. CPC determines how...