Differences Between Google Ads and Facebook Ads

Differences Between Google Ads and Facebook Ads

If you’ve ever run online ads or thought about hiring a PPC agency, you’ve probably asked yourself: “Should I go with Google Ads or Facebook Ads?” Both platforms are powerhouses in digital advertising, but they serve different purposes. So, let’s break it down in a...
What is Google Ads Optimization Score?

What is Google Ads Optimization Score?

Google Ads Optimization Score Google Ads Optimization Score is a metric provided by Google that evaluates the effectiveness of your Google Ads account and provides recommendations to improve campaign performance. This score, ranging from 0% to 100%, measures how well...
How to View Google Ads Sitelinks?

How to View Google Ads Sitelinks?

Understanding Google Ads Sitelinks Google Ads Sitelinks are additional links that appear beneath the main ad text in search results, offering users direct access to different pages on a website. These sitelinks enhance visibility, improve click-through rates, and...
Difference Between ROI and ROAS in Google Ads

Difference Between ROI and ROAS in Google Ads

Google Ads has become a cornerstone for businesses aiming to boost visibility, attract leads, and generate conversions online. However, measuring the performance of your Google Ads campaigns can be challenging without understanding key metrics such as ROI and ROAS....